Automate Post-Purchase Offers with Unleashed: Boost Sales on Autopilot
Ever wish your sales team could keep selling even after the customer checks out? Short answer: they can—with Unleashed. You can automate post-purchase offers with Unleashed, thanks to smart automations baked into your Unleashed, allowing you to drive upsells, repeat purchases, and loyalty—all without chasing customers down.
Let’s explore how to turn that “thank you for your order” into “let’s add one more thing.”
Understanding Automated Post-Purchase Offers
Once a sale is made, many businesses drop the ball. But that’s exactly when customers are most receptive to relevant add-ons, bundles, or loyalty nudges. Automated post-purchase offers step in right there—without manual effort.
Benefits of Automating Offers
Increased Efficiency
Manual follow-ups are time-consuming and inconsistent. With automation, offers go out like clockwork—every time, no exceptions.
Higher Conversion Rates
Customers are already in buying mode. When you serve up an offer that makes sense, they’re far more likely to say “yes” again.
Improved Customer Engagement
Relevant post-purchase communication keeps your brand top of mind. It shows customers you get them—boosting long-term loyalty.
Unleashed’s Automation Tools
Unleashed does more than track stock—it helps automate personalised offers that feel handpicked.
Triggers and Rules
Set up specific triggers, like “3 days after purchase” or “when X isn’t bought with Y.” These rules make offers timely and relevant.
Customer Segmentation
Segment by order size, buying habits, or product preferences. The right message hits the right customer at the right moment.
API Integration
Connect Unleashed with email tools, CRMs, and ecommerce platforms via API. That means seamless workflows that don’t need babysitting.
Implementing Automated Offers
Now let’s get hands-on with your setup—because automation doesn’t mean one-size-fits-all.
Setting Up Triggers and Rules
Purchase History
Review past orders to find common “forgotten items” or patterns—like customers who buy coffee machines but forget descalers.
Customer Behaviour
Track repeat visits, browsing habits, or abandoned accessories to trigger targeted reminders.
Creating Targeted Offers
Product Recommendations
Use order data to suggest logical add-ons—like a stylus after a tablet or lids with cookware.
Bundle Discounts
Bundle slow movers with hot sellers at a slight discount. Customers love a deal—and you move more stock.
Automating Offer Delivery
Email Marketing
Set up post-purchase drip campaigns via tools like Mailchimp or HubSpot—connected directly to Unleashed.
In-App Notifications
For B2B portals or ecommerce dashboards, show offers when customers log in again—based on what they previously ordered.
Best Practices for Automated Offers
Automation works best when it feels like magic—not a robot gone rogue. Here’s how to keep things sharp.
Personalisation
Customer Preferences
Use known preferences (e.g. product categories or sizes) to tailor what’s offered. No one wants a dog toy if they bought cat food.
Purchase History
Let their history guide you. Recommending something they already bought last week? That’s a fast track to the unsubscribe button.
Performance Analysis
Conversion Rates
Track how often your offers get clicks, adds, and checkouts. If they’re underperforming, tweak the timing or content.
Customer Engagement
Are your follow-up emails getting opened? Are customers interacting with offers? Monitor, adapt, and improve continuously.
Final Thought
Post-purchase isn’t the end—it’s the beginning of deeper engagement and smarter selling. With Unleashed, you can automate this goldmine of opportunity, ensuring your business sells more—without lifting more.
Ready to turn one sale into many? Let Unleashed do the heavy lifting.
Read more about supporting post-purchase changes.