What is TikTok Shop Health?
Shop Health is a crucial metric by which sellers can measure the success of their TikTok Shop. TikTok provides clear guidelines for keeping your shop in good health, which is critical for successful selling on the platform. A low shop health score could make sellers ineligible for participation in promotions and collaborations, while a severely unhealthy TikTok Shop may be removed entirely.
When considering your broader business operations, three key requirements for ensuring good shop health are:
- Process and fulfil orders in a timely manner.
- Frequent status updates as a foundation for good customer service.
- Avoid seller-cancelled orders by keeping stock in sync.
So let’s learn how integration with TIDE’s TikTok Shop connector can help meet these three requirements and improve your shop health!
What is TIDE?
TIDE is an integration platform that connects TikTok Shop to your other business systems such as inventory management. TIDE synchronises stock, processes orders, and tracks order status.
Using TIDE to directly integrate your TikTok Shop with an inventory manager, such as Unleashed, can be the foundation of good shop health. Unleashed is well known for accurately measuring inventory, for tracking order status, and its robust integration with Xero accounting.
Boost shop health by fulfilling orders in a timely manner.
Good shop health is achieved when a seller fulfils orders with low create-to-delivery times. How does integration help you achieve this?
TIDE picks up orders in real time, allocating stock in your inventory manager, and ensuring the orders can be accurately fulfilled.
Orders from TikTok Shop hold a wealth of data about the delivery requirements, the customer, the order status, and the products. TIDE uses this data to ensure that all orders are fulfilled as efficiently as possible by giving admin staff the information they need to ensure the right product is sent to the right customer as quickly as possible.
Automated order management tools eliminate manual work, unburdening the seller, and increasing their capacity to fulfil higher order volumes, while reducing Late Dispatch Rate (LDR).
How to provide good customer service with frequent status and tracking updates.
TIDE automatically synchronises tracking information and status between TikTok Shop and your inventory manager, keeping the buyer up to date on the status of their order. An informed buyer is less likely to cancel, and more likely to leave a positive review.
Updates work bidirectionally, supporting automatic updates for FBT, shipped-by-platform, and shipped-by-seller modes of fulfilment. For sellers, this is another admin task automated away by TIDE, freeing up time and resources.
Avoid cancelling orders by keeping stock in sync.
You are confident inventory manager is allocating stock from the correct location, but is your product TikTok Shop being accurately updated, and in a timely manner? This is particularly important for businesses selling the same product across multiple channels. It’s crucial for sellers to not oversell any products, as they will be forced to cancel or delay these orders, which will have a negative effect on your service metrics, and therefore shop health.
TIDE’s high-frequency stock synchronisation keeps your product availability up to date, so stock is never over-allocated again. This removes the risk of seller-fault cancellations and delays in shipping, which would otherwise be detrimental to shop health.
The importance of synchronised stock management highlights the benefit of using TIDE to centralise your business around an inventory management solution like Unleashed, as all connected systems, be they TikTok Shop, Amazon, or Shopify, will share the same stock levels. Therefore, the risk of overselling is significantly reduced.
Key Learnings.
Directly integrating TikTok Shop with an inventory management solution is the key to maximising shop health.
- Automating tasks speeds up create-to-delivery times, and increases a merchant’s capacity to fulfil more orders; cancellations are reduced, and shop health is increased
- Keeping tracking and status information in-sync keeps all parties in the know with real time order visibility; seller cancellations are reduced.
- Near-real-time stock updates means the risk of overselling is eliminated, and seller-fault cancellation rate (SFCR) falls!
Click here to learn more about TIDE’s TikTok Shop connector!
