Why Should Retailers Connect Their Systems?

Important to Retailers

Small Businesses owners face pressures on their time such as:

  • Managing Stock
  • Managing Customers
  • Managing Accounts

61% of business owners said there aren’t enough hours in a day they’re constantly racing against the clock (Source: OnDeck)

Services that help business owners reclaim back those precious hours of the day are invaluable, many manual admin tasks can be significantly reduced so you can get back to growing your business.

Customers tell us they spend 1-2 days copying and pasting information form one system to another.

Not only will connecting systems help retailers reclaim those valuable hours, it’ll allow them to to offer customers an extended service with real-time stock levels and consistent products online and offline. Keeping them one step ahead of their competitors.

Important to Customers

You may have heard of the term omnichannel. It is a way to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone, or in a bricks-and-mortar store.

44% of UK shoppers are unhappy with what they perceive as a disjointed online, mobile and in-store shopping experience. (Source: Brother)

To be able to offer the consumers what they want, retailers systems need to be connected so that they have real-time data across everywhere they need it:

  • Stock numbers are always correct
  • Product information is consistent
  • Customer data is up-to-date

Retailers that offer a seamless omnichannel experience say that they reap the benefits. Every stat we see tells us that customer retention is higher, there are less incomplete transactions, and the average spend goes up (some retailers have reported customers spending up to 3 times more since adopting omnichannel).

Companies with omnichannel customer engagement strategies retain on average 89% of their customers. (Source: Aberdeen Group)

Retailers should connect systems if they...

  • Spend time copying pasting data from one system to another
  • Struggle to keep the data correct on all systems
  • Don’t have time to upload products to the website or other sales channels
  • Often have to tell customers there is no stock left after they’ve ordered something
  • Don’t have a single overview of sales and customers
  • Have no up-to-date view of current finances
  • Can’t see customer buying trends and habits

Removing Business Constraints

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